I see headlines and taglines everywhere. The copywriter in me can’t turn that part of my brain off. From sunrise to sunset, I look at the world and wonder “Why can’t this be an ad?” Beyond the creativity this sparks in me, it’s also good for my business. The same be can true for yours.

Most companies don’t realize just how compelling their story can be. What you see as the mundane details of your working world are actually the ingredients for great storytelling. You just need to train your eyes to see it.

Having a clear, memorable, and repeatable story helps. Your story is the filter you need to see all the ads happening around you. Once you have the words in place, all you need are some pictures. When your eyes know what to look for, those images come into focus.

Think about all that you do in your company day to day and how it serves your brand purpose. Team meetings, client calls, and site visits might seem routine to you, but for your customers, it’s a window into how and why your company can help them. All those little moments can create an ad.

Think about this — even in today’s complicated world of communications, ads are still just words and pictures. You don’t need to wait for a Times Square billboard or Super Bowl commercial to act either. Your social media channels are a great place to start.

Companies that can’t come up with something to post aren’t looking hard enough. However, once a well-crafted brand narrative starts playing in your mind, you’ll start to see its phrases come to life all around you. Then, all it takes is a willingness to take the photo and share.

Here’s the thing about social media: if you aren’t constantly testing your brand messages you aren’t doing it right. Those little daily moments and experiences happening in your company are your greatest opportunity to show the world your value. All you need is a clear, memorable, and repeatable story that can serve as the foundation for sharing those details.

At Revell Media, our team empowers clients to tell stories like this every day. We help you find your best story and then share it through the words and pictures that arise from the work you do. Your tagline and other notes from your story are just waiting to be shared. Once you start pairing them with pictures in your mind, you’ll be on the way to telling better stories that make customers come calling.

I wonder what words and pictures you could be sharing today?

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Thanks as always for reading! Your story matters and we’d love to help you tell it better. Let’s discuss your brand story soon.

-Jay Revell, President & Chief Storyteller