The Short List
In business, we’re all trying to be thought of more by our customers. When someone needs what you can offer, you need to be on their short list. All of your marketing strategies and tactics should be aimed at that objective.
A mentor once told me that the key to success in life was “understanding who thinks of you and why.” Most of my career has been spent searching for how to influence that truth. All of my experiences have led me to believe storytelling is the answer.
The best way to wind up on someone’s short list is to tell a clear, memorable, and repeatable story. If you do so consistently and persistently, you’ll build a brand that lasts. In business, the strongest brand (and best story) wins.
Remember, your brand is the story people tell about you. You can shape that story, but you have to show up and work at it every day. You won’t make the short list unless you are relentless.
The most important job you have for your business is to tell the story of why you matter. You have to let customers know what problems you solve, what your solutions look like, and how your products and services can change their lives. If you share that story in a clear, memorable, and repeatable way each day, your business will thrive.
When you talk about the problems you solve, your customers will start to associate your brand with their needs. That’s when the magic happens. If you can be their “I’ve got a guy” or “You have to call her, she’s the best at that,” your cash registers will ring like never before.
Growing a business is difficult. Doing so without a great story to tell is impossible. The more your company commits to sharing your story with customers, the more success you’ll find. They’ll think of you and you’ll know why.
When I founded Revell Media in 2020, I set out to associate our brand with the value of storytelling. That’s why storytelling is all we talk about. If you ever need an agency to help tell your story, I hope we’ll be on your short list.